Are Businesses Interested in Sponsoring Concerts? (Spoiler: Yes, and Here’s Why)

You’ve worked tirelessly to bring this concert to life, and your students are ready to shine. But the question lingers: ‘Would a business actually sponsor this?’ You might think it’s about the length of the concert or the size of the audience—but here’s the surprising truth: businesses aren’t just interested—they’re excited. Why? Because they’re looking for unique ways to connect with their community and reach the exact audience that’s sitting in your concert hall. Stay with me, and by the end of this, you’ll know exactly why businesses are saying ‘yes’ to sponsorships and how you can tap into that for your program.

When you think about your concert, you might ask yourself: Is this really something a business would spend money on? After all, concerts often have a small, specific audience made up of family and friends who come to support the students. The performances might feel personal and meaningful, but do they hold enough value to attract a sponsor?

It’s easy to feel uncertain. Maybe the concert isn’t long enough, or the music or production quality isn’t perfect. Perhaps the attendance is okay but not a full-house. You might even think, Businesses need large, flashy events to justify their investment—this just isn’t that.

These concerns often stop music programs from pursuing the support they deserve. When budgets are tight and the demands on your time are high, it’s frustrating to feel like your program’s incredible efforts might not get the recognition they should. And yet, professional recordings—the kind that allows you to keep your student’s hard work and bring their music to life—feel just out of reach.

Here’s the surprising truth: with the Lieber Media Sponsorship Program, businesses do want to sponsor your concerts—not because of the size of the event, but because it’s a unique chance to connect with a captive, local audience, stand out in a memorable way, and gain content that keeps working for them long after the concert is over. Let’s break down exactly why this works.

1. Connection to a Captive, Local Audience

A great sponsorship doesn’t require the biggest audience—it just needs the right audience. Your concert provides exactly that: a group of local families, friends, and community members who are highly engaged and invested in your program. These are people who care about supporting the students, and their preferences offer valuable insights into creating a meaningful sponsorship experience.

Through quick audience surveys, I help uncover what matters most to your attendees—whether it’s discounts, samples, or other unique ways to support a local business. But it’s not just about meeting the audience’s needs; the sponsorship is also carefully aligned with the goals of the business. Both sides benefit by connecting the right business with the right audience in the most impactful way.

This alignment creates a win-win scenario: the audience feels seen and valued, while the business builds trust and recognition with its ideal customers. The sponsorship goes beyond putting a logo on a program—it’s about forming real, lasting connections that serve both the business’s objectives and your music program’s goals. This kind of thoughtful, targeted sponsorship is what makes businesses eager to partner with your program.

2. A Unique Opportunity to Stand Out

Most sponsorships are cookie-cutter-a logo on a flyer or a quick mention during the event—and they often fail to leave a lasting impression. But with your concert, businesses have the chance to go beyond generic sponsorships and create something truly memorable.

Some businesses might want to hand out free information about their services or offer exclusive deals to the audience. Others could take a few minutes at the microphone during the concert to introduce themselves and share their connection to the community. For example, a local bakery might sponsor a post-concert reception, handing out samples and connecting with families in a relaxed, personal setting. Whether it’s providing something tangible for attendees or delivering a heartfelt message during the event, these activations ensure the business makes a real impact.

What’s more, I only work with a small number of sponsors per concert—often just one. This means businesses won’t get lost in a meaningless bowl of logo-soup, but will stand out as the sole supporter of your students and their community. This exclusivity ensures their support is noticed and appreciated, creating a powerful connection with your audience.

3. Content That Lasts Beyond the Concert

A sponsorship doesn’t end when the concert is over. With a professionally recorded video, the sponsor’s message continues to reach new audiences. And here’s where it gets even better: part of the sponsorship can include a custom video produced at the sponsor’s business. This short video can play before, during, or after the concert recording, showcasing their support in a way that feels personal and authentic.

Sponsors can also use this video on their own social media or website, extending their reach beyond the concert audience. Add to that the potential for the concert recording to livestream, be distributed to parents and the community through private links, or even be uploaded to YouTube, and you’ve got multiple touchpoints for the sponsor’s brand.

This isn’t just visibility—it’s strategic, long-term exposure tied to meaningful content. Sponsors get their message in front of an engaged, local audience while also gaining valuable media assets they can use for their own marketing. It’s a win-win that goes far beyond a single night.

Bonus. Financial Incentive

A bonus to the businesses supporting your program is the financial incentive.

The sponsorship is written directly to your music program, so it’s fully tax-deductible for the business.

On top of that, your program gets to keep a portion of the sponsorship funds, providing critical support for future opportunities. Whether it’s purchasing new equipment, funding student travel, or investing in additional performances, this extra funding makes a real difference.

It’s a partnership that benefits everyone involved.

In conclusion,

By connecting your music program with local businesses, I’ll help you secure sponsorships that fund professional recordings, raise money for your program, and give your students something they’ll treasure forever. Sponsors get meaningful visibility and content, your program gets financial support, and you get to focus on what you do best—inspiring a love of music.

The Lieber Media Sponsorship Program launches in June. Join the waitlist for the Launch Webinar on June 5th at 8:00 PM to learn how to bring this win-win partnership to your program. Click the link, sign up, and take the first step toward making your concerts unforgettable.