The Missed Opportunity That’s Right in Front of You

Most music directors don’t think of themselves as marketers. You’re busy enough managing rehearsals, balancing the budget, and making sure your students are prepared for performances. The last thing you want to add to your plate is figuring out how to “market” your program—it’s just not your focus.

But here’s the truth: you’re already doing marketing.

Every time you send out a concert flyer, post a schedule update on social media, or ask parents to share information with their networks, you are promoting your program. The problem is, most of these efforts are one-and-done. A flyer gets thrown away. A social media post is buried in the algorithm. A word-of-mouth mention disappears after a conversation.

But there’s one marketing tool that lasts far beyond the performance and keeps working for you automatically—concert recordings.

The right video, shared in the right way, can increase student recruitment, build community support, strengthen funding efforts, and even help secure local business sponsorships—all without adding extra work to your plate.

So if you’re not using video marketing to your advantage, you’re leaving a powerful tool on the table.

Why Most Music Programs Struggle to Gain Support

Every music director knows the struggle: money is always tight, and music programs constantly have to justify their value.

• You’re competing for budget dollars with sports, academics, and other extracurriculars.

• Parents are supportive, but they don’t always understand what the program needs.

• Administrators respect what you do, but they’re focused on numbers—attendance, retention, and funding.

• Local businesses could be potential partners, but most don’t even know your program exists.

And to make matters worse, music programs don’t have built-in marketing like sports teams do. Schools promote football and basketball games as major community events, but concerts often come and go with little attention outside of the music families.

So how do you fix this? How do you get more people to pay attention, engage with your program, and support it?

The answer is strategic video marketing—using your concert recordings as a tool to increase visibility, connect with more supporters, and even secure funding.

Why Video is the Most Powerful Tool for Your Program

Music is an experience—it’s something people hear and feel. And nothing captures that experience better than video.

A well-recorded performance video is more than just a keepsake. It’s a marketing tool that can:

Showcase your program’s quality and growth over time.

Create a compelling reason for parents to stay involved and engaged.

Help prospective students (and their families) see the value of joining your program.

Demonstrate to administrators why your program deserves more funding.

But Here’s What Most Directors Miss:

• A concert video isn’t just for the night of the performance—it can be used again and again to strengthen your program’s presence.

• The more a performance is shared, rewatched, and talked about, the more it builds excitement and momentum for your program.

• And most importantly, businesses want to be attached to content that gets seen—which is where sponsorships come in.

Without a strong video strategy, most music programs are missing out on free visibility that could help them grow.

How to Use Concert Videos to Gain More Support

Recording a concert is just step one—what you do with the video afterward is what really makes a difference.

Here’s how to maximize your concert recordings and use them to increase engagement and funding:

1. Make Your Videos Easy to Find and Share

• Post highlights and full performances on YouTube and Facebook (two platforms that favor longer videos).

• Share short clips on Instagram and TikTok for quick engagement.

• Send the video out through email newsletters to parents, alumni, and boosters.

• Make sure your school’s website has a “Past Performances” page featuring your best recordings.

2. Engage the Community with Every Post

• Don’t just post a video—start a conversation.

• Good caption example: “We’re so proud of how the band sounded in this performance! What was your favorite piece from the concert?”

• Tag students, parents, and school accounts so they reshare it and increase visibility.

3. Use Video to Strengthen Funding Requests

• When asking for funding or booster support, include a past concert video to show what they’re investing in.

• Example: “Last year, our program performed at an incredible level—check out this recording! With your support, we can continue providing students with experiences like this.”

• A well-produced video makes your program feel bigger, stronger, and worth supporting.

By following these steps, you’re making sure your concert recordings aren’t just forgotten files—they become a key part of growing your program.

Why Businesses Will Pay to Sponsor Your Concert Videos

Here’s What Most Music Programs Get Wrong About Sponsorships

Most directors assume businesses support music programs out of charity—but that’s not how sponsorship works.

Businesses don’t just want to donate. They want visibility and access to a valuable audience.

And that’s exactly what your concert recordings provide.

When a business sponsors a concert recording, they get:

• Logo placement at the start and end of the video.

• A live-streamed video premiere that reaches thousands of local families.

• Ongoing exposure every time someone replays or shares the performance.

• An opportunity to engage directly with parents and students at the concert.

A well-done sponsorship isn’t just “supporting the arts”—it’s a strategic marketing move for businesses.

The Sponsorship Model That Works

Instead of just asking businesses for a donation, offer them:

✔ Exclusive branding in the concert video.

✔ A personalized thank-you message in the recording.

✔ The ability to reach a large local audience that values community involvement.

This isn’t about begging for money—it’s about offering businesses a smart way to connect with local families.

Get a Sponsored Recording for Your Next Concert

If you’re not using your concert recordings as a growth tool, you’re leaving opportunities and funding on the table.

On June 5th at 8:00 PM, I’m hosting a free live webinar where I’ll walk you through:

How to get local businesses to sponsor your concert recordings—without extra work on your part.

The biggest mistakes music programs make when asking for funding—and how to avoid them.

How to turn your concert videos into a tool that helps your program grow.

This webinar will only be available to those who register, and spots are limited. If you want to learn how to make your concert recordings work for you without stressing over funding, this is your chance.

Sign up for the webinar now to be first in line when the Lieber Media Sponsorship Program opens for new schools!

Let’s make sure your next concert is professionally recorded and completely paid for—I’ll show you how on June 5th.

Prepping My Gear for a Concert Recording: A Behind-the-Scenes Look

As someone who has been professionally recording concerts for over ten years, I’ve learned that preparation is key. Proper prior planning ensures that everything runs smoothly when the concert starts. There’s nothing worse than dealing with a last-minute technical issue, and that’s why I dedicate time before every concert to clean, charge, and organize my gear.

Tonight, I’m recording the Genesee Wind Symphony, so I thought it would be a great opportunity to take you behind the scenes and show you exactly how I prep my equipment before a concert recording. I’ll walk you through the cameras I use, the roles they play, and the steps I take to make sure everything is ready for showtime.

Camera Setup: The Right Tool for the Job

Over the years, my gear has evolved, and I’ve upgraded my cameras to get the best quality recordings possible. Each camera in my setup serves a specific purpose, ensuring comprehensive coverage of the concert. Here’s what I’ll be using tonight:

1. Panasonic HC-VX1 – Percussion Cam

This small, palm-sized camcorder used to be my go-to for side angle shots. I previously had two of these, but since upgrading, I now only use one, primarily for percussion coverage. It’s compact, easy to set up, and reliable—perfect for a “set it and forget it” scenario.

2. Panasonic GH5 (x2) – Side Angle Coverage

My side angle shots are now covered by two GH5 cameras. These mirrorless cameras provide excellent image quality and versatility, making them ideal for ensuring that no section of the band is left out of the frame. With their interchangeable lenses and strong low-light performance, they give me the flexibility to get high-quality shots from different angles.

3. Panasonic GH5 (With Cage) – B-Roll & Close-Ups

This GH5 is my go-to when capturing B-roll footage. If you've seen my videos where I get up close to band members during rehearsals, this is the camera I use. It’s typically paired with a 25mm lens to create that beautiful, shallow depth-of-field look that adds a cinematic touch to my videos.

4. Panasonic GH5S (x2) – Wide Shot & Burtch Cam

The GH5S cameras are slightly different from the standard GH5 models—they have better low-light performance. One of these is dedicated to the wide shot, ensuring a full view of the entire ensemble. The other is used for the Burtch cam, which captures close-up conductor shots.

5. Panasonic HC-X1500 (For Sale!)

For years, my main camera was the Panasonic HC-X1500, a fantastic workhorse camcorder with 24x optical zoom—great for getting close-up shots of performances. It has served me well, but since I upgraded, I’m currently in the process of selling it. If you’re looking for a reliable, versatile camera, I’m offering it at a very reasonable $1,100!

6. Panasonic X2 – My New Main Camera

The Panasonic X2 is now my primary camera. It’s part of Panasonic’s newest camcorder line, and I managed to snag it on eBay for an incredible deal—almost half off! If it weren’t for that discount, I wouldn’t have been able to justify the upgrade, but I’m glad I did. Compared to the HC-X1500, it has a better sensor, improved low-light performance, and 10-bit color depth, making color grading much easier and the final product even more professional.

Audio Setup: Capturing Clean, Clear Sound

While video quality is crucial, audio can make or break a concert recording. My go-to audio recorder is the Tascam Portacapture X8. This recorder is always charged up, equipped with an SD card, and set to my standard concert settings. I never change the audio settings because they have been dialed in perfectly over years of recording, ensuring a consistent, high-quality sound for every performance.

Cleaning & Prepping Lenses

After ensuring all my cameras are charged and formatted, the final step before packing everything up is cleaning all my lenses. Even a tiny smudge or speck of dust can affect image quality, so I take the time to wipe down both the front and back elements of each lens. My process is simple:

1. Use pre-moistened lens wipes to clean the glass.

2. Use a blower to remove any dust and help dry the alcohol from the wipe.

3. Double-check the lens under light to ensure it’s spotless.

Since I often change lenses in the field, I make sure they are pristine before they go into my bag. That way, even if I accidentally smudge one while setting up, I know it was clean when it was packed.

Final Thoughts

By taking the time to charge, format, clean, and organize everything before heading to the venue, I ensure that once I’m on-site, my focus is on capturing the best possible performance, not troubleshooting gear issues. Proper preparation eliminates stress and allows me to record seamlessly, knowing that all my equipment is in peak condition.

Tonight’s recording of the Genesee Wind Symphony is shaping up to be a fantastic performance, and I can’t wait to capture it. I hope this behind-the-scenes look at my pre-concert prep routine gives you a better understanding of the work that goes into professional concert recording.

If you have any questions about my setup or are interested in purchasing the Panasonic HC-X1500, feel free to reach out. Thanks for following along, and I’ll check back in soon with updates from tonight’s recording!

Every Music Director Needs a Strong Social Media Presence

With just a few minutes a week, you could transform how your music program is seen by parents, alumni, and even potential sponsors. A strong social media presence isn’t just nice to have anymore—it’s one of the most powerful tools for building community, celebrating your students’ achievements, and unlocking new opportunities for growth. The best part? You don’t need a marketing degree or hours of spare time to make it happen.

In today’s world, a strong social media presence is more than just a convenience—it’s a powerful tool for your music program. Yet, for many music directors, it’s often the first thing to fall by the wayside when life gets busy. And that’s understandable. With rehearsals, performances, competitions, and everything else on your plate, finding time to craft posts or manage an account can feel impossible. But here’s the thing: social media can work for you, not just as a tool to keep your program organized, but as a way to grow it in ways you might not expect.

A healthy social media presence allows your music program to thrive in multiple ways. It can serve as a hub for communication, where students, parents, and the community stay updated on when and where they need to be. It creates a lasting connection point for alumni, giving them a way to remain engaged and show support for their old program. And most importantly, it offers a powerful promotional platform that can help attract sponsorships or partnerships, giving your program the resources it needs to grow. Sponsors are far more likely to invest in a program that has a visible and engaged audience, as it shows them that their support will make a real impact.

The challenge is that many directors feel like nobody outside their program really cares. They create private Facebook groups to keep updates focused internally, but this approach limits the reach and engagement that makes social media so powerful. Others struggle with what to post, unsure how to balance updates with engaging content. For most, the idea of keeping up with social media feels daunting—just one more thing to manage in an already overwhelming schedule.

Social media doesn’t have to be a burden. With a focused, realistic plan, it’s possible to create a presence that’s both manageable and impactful. The right approach can make social media one of the easiest ways to amplify the incredible work you’re already doing while strengthening your program’s connection to the community.

Use a Public Facebook Page, Not a Private Group

One of the most common mistakes music directors make is creating a private Facebook group for their program. While it might feel like a secure way to share updates, private groups often feel exclusive, like only certain people are allowed to see what’s happening. This approach shuts out alumni, band boosters, community members, and potential sponsors who would love to engage but won’t join a private group.

Social media thrives on accessibility. A public Facebook page invites everyone to follow along without barriers. Parents can share posts, alumni can reconnect, and sponsors can see the program’s impact in action. It’s not just about sharing information—it’s about celebrating your students and their accomplishments with the whole community.

A public page shows you’re proud of the hard work your students are doing and gives them the recognition they deserve. It also reassures sponsors that their support will be visible and meaningful. With a public page, you can still control what gets posted while creating an open, engaging space that strengthens your program’s connection to the community.

Speak Directly to Your Favorite Parent

Social media can feel intimidating when you overthink it, but here’s the secret: you don’t need to be a marketing expert or run your page like an overly corporate Fortune 500 company. Instead, just try this: pretend you're speaking to your favorite parent in the entire program. You know the one: they’re enthusiastic, supportive, and always eager to hear about what’s happening. They’re the first to share your successes, celebrate your students, and ask how they can help.

When you think of that parent, the pressure to create “perfect” content disappears. You’re not trying to impress the entire internet; you’re simply keeping your best supporter in the loop. Share rehearsal updates, snapshots of your students’ hard work, or quick announcements about upcoming events. Let your posts be conversational, warm, and filled with the pride you already feel about your program.

This approach works because social media is about connection, not perfection. When your posts feel authentic, they naturally resonate with parents, alumni, students, and even sponsors. People want to feel like they’re part of your program’s story, and speaking directly to your favorite parent is the easiest way to bring that sense of community to life.

So, instead of trying to craft the perfect post, ask yourself: What would my favorite parent want to know about today? Answer that question, and you’ve got your next great social media update.

Appoint a Student Liaison

A student? Really? Students are silly, ridiculous, and sometimes downright irresponsible! Trusting one with your program’s social media might sound like a bad idea. But not all students are the same. You already know the one—someone who loves your program, who’s responsible, and who understands what needs to be done to help it grow. That’s the kind of student who can make a difference.

Appointing a student liaison to manage your social media doesn’t mean handing over the reins entirely. It means working with a student who has a passion for your program and an understanding of what it takes to help it grow. This student can take on tasks like uploading photos, creating videos, and even brainstorming ideas for posts. They get to use their creativity, and you get the support you need to keep your page active and engaging.

And this student doesn't have to do all the work alone. They can work with others in your program, like the one who loves video production or the one who’s constantly capturing moments on their phone. Every music program has students like this—I know because that was me in school. By pulling in students with complementary skills, your liaison can build a small team to create engaging, authentic content for your page.

Students naturally understand social media, and their creativity can bring a fresh perspective that resonates with their peers and the community. This collaboration keeps your page active and helps everyone feel connected to the program’s story.

By empowering a student (or a small team of them), you also give them an incredible leadership opportunity. They’ll learn responsibility and teamwork while representing their program in the best light. Meanwhile, you can focus on what you do best: inspiring your students and guiding the music they love.

It’s not about trusting any student—it’s about trusting the right one. The one you already know will take this role seriously and use it to help the program they care about so much.

Call to Action

Your music program deserves to be seen, celebrated, and supported—and a healthy social media presence can make that happen. Whether you’re reaching parents, alumni, or potential sponsors, social media is one of the easiest ways to connect with your community and highlight the incredible work your students are doing.

If you’re ready to take your program to the next level, join me for the Lieber Media Sponsorship Program Webinar on June 5th at 8:00 PM. I’ll show you how sponsorships, social media, and professional recordings can come together to help your program thrive.

Concert Recordings Are More Than Videos

A live concert is a fleeting moment, but a professional recording ensures the experience is never lost. In this post, I’ll show you how a concert video can bring lasting value to your music program. From giving parents the freedom to enjoy the performance without holding up a phone to offering students a unique learning tool and even preserving cherished memories of a band’s unique sound, concert recordings provide benefits that go far beyond the music. By the end, you’ll see that these recordings are more than just a video, they become an indispensable part of your program’s legacy.

Music directors and students dedicate countless hours to perfecting each performance, but when the concert ends, so do those carefully crafted moments. Without a professional recording, those memories fade quickly, leaving only blurry phone videos with poor audio as a reminder of all that hard work. Parents often spend the concert juggling their phones, trying to capture the performance while missing the experience of simply being present and enjoying their child’s achievement.

For students, the loss is even greater. They don’t get the chance to reflect on their performance from the audience’s perspective, missing out on an important tool for growth and self-improvement. The opportunity to share their music with loved ones who couldn’t attend is also lost, leaving the performance confined to the moment.

Even the program itself feels the absence. Over time, band members graduate, move on, or pursue other paths. Without recordings, the evolution of the band or choir goes undocumented. In rare but heartbreaking cases, the loss of a student or member can leave families without a way to revisit those precious memories. A professional recording solves all of these challenges, preserving performances in a way that’s meaningful and enduring.

Share the Moment Without Missing It

A few weeks ago, I was at a school event with my kids. During the event, the ballet class performed, and as I looked around, every single parent was glued to their phones, trying to capture the moment. Instead of soaking in the performance, they were experiencing it through a screen. What struck me most was imagining how those young dancers must have felt, glancing into the audience and seeing their parents focused on their phones instead of them.

This is exactly what happens at concerts. Parents miss the joy of simply being present, caught up in recording, instead of fully experiencing their child’s achievement. The performance becomes less about celebrating the students’ hard work and more about trying to get the perfect shot.

That’s where professional recording comes in. When parents know the concert is being handled by someone using $10,000 worth of specialized equipment and industry-standard editing software, they can put their phones down. They can immerse themselves in the moment, cheer without hesitation, and let their kids see the proud, smiling faces they worked so hard for. Professional recordings allow parents to relive the moment later while giving students the full attention they deserve during the performance.

A Unique Educational Tool

Concert recordings go far beyond creating memories; they provide invaluable learning opportunities for students and directors alike. Doug Burtch, assistant professor of music at the University of Michigan-Flint and artistic director of the Genesee Wind Symphony, captures this idea perfectly:

“Having our concerts recorded is vital to our success as an organization… It allows you to reflect back and look at what went right, what didn’t go right, and maybe areas that need improvement. A professional recording provides a true measure of what the ensemble puts on the stage, and that’s invaluable to anybody leading an ensemble.”

When students see and hear their performances from the audience’s perspective, they gain insights they simply can’t grasp during a live performance. Burtch highlights the importance of recording professionally rather than relying on phones or outdated equipment: “The audio levels are true to what you’re actually hearing, not compressed by your iPhone or a subpar microphone system… By recording them with somebody knowledgeable in editing, audio skills, and how to capture the raw essence of that live performance, you have it for years to look back on.”

These recordings become a powerful tool for growth. Students can analyze their technique, dynamics, and blend, while directors can evaluate ensemble performance and identify areas for improvement. As Burtch points out, “If you have the opportunity to record professionally, do it. Do it often. Use it not only for marketing and sharing but as a tool for growth and reflection.”

By providing students with the ability to critically review their work, concert recordings foster both individual and ensemble improvement, paving the way for even greater achievements in the future.

Preserving a Moment in Time

Music programs are constantly evolving—students graduate, new members join, and the ensemble’s sound grows and changes over time. A concert recording captures more than just a performance; it freezes a unique moment in the program’s history, preserving the group’s achievements and the individuals who made them possible.

I don’t mean to ruin the mood, but tragedy can strike. While this is more common in the adult ensembles I record, I’ve had members of programs pass away. In those moments, nothing makes these recordings more meaningful than when a family reaches out to thank me for preserving their loved one’s performances. Knowing that these videos bring comfort and joy during difficult times reminds me why professional recordings are so important.

Beyond those rare, somber occasions, recordings are a way to celebrate the journey of a music program. They become a cherished archive of the group’s growth and evolution, offering students, directors, and families a chance to look back on the incredible progress they’ve made. These moments—captured in pristine quality—allow future generations to see where the program has been and inspire them to continue its legacy. A professional recording turns a fleeting performance into a timeless treasure.

Your music program deserves to have its moments preserved and celebrated for years to come. Professional concert recordings aren’t just videos—they’re tools for growth, cherished keepsakes, and lasting archives of your program’s unique journey.

Join me on June 5th at 8:00 PM for an exclusive webinar where I’ll walk you through how the Lieber Media Sponsorship Program can bring professional recordings to your music program, completely funded by local businesses. You’ll learn how to capture your students’ hard work in the best way possible while raising funds for your program.

Are Businesses Interested in Sponsoring Concerts? (Spoiler: Yes, and Here’s Why)

You’ve worked tirelessly to bring this concert to life, and your students are ready to shine. But the question lingers: ‘Would a business actually sponsor this?’ You might think it’s about the length of the concert or the size of the audience—but here’s the surprising truth: businesses aren’t just interested—they’re excited. Why? Because they’re looking for unique ways to connect with their community and reach the exact audience that’s sitting in your concert hall. Stay with me, and by the end of this, you’ll know exactly why businesses are saying ‘yes’ to sponsorships and how you can tap into that for your program.

When you think about your concert, you might ask yourself: Is this really something a business would spend money on? After all, concerts often have a small, specific audience made up of family and friends who come to support the students. The performances might feel personal and meaningful, but do they hold enough value to attract a sponsor?

It’s easy to feel uncertain. Maybe the concert isn’t long enough, or the music or production quality isn’t perfect. Perhaps the attendance is okay but not a full-house. You might even think, Businesses need large, flashy events to justify their investment—this just isn’t that.

These concerns often stop music programs from pursuing the support they deserve. When budgets are tight and the demands on your time are high, it’s frustrating to feel like your program’s incredible efforts might not get the recognition they should. And yet, professional recordings—the kind that allows you to keep your student’s hard work and bring their music to life—feel just out of reach.

Here’s the surprising truth: with the Lieber Media Sponsorship Program, businesses do want to sponsor your concerts—not because of the size of the event, but because it’s a unique chance to connect with a captive, local audience, stand out in a memorable way, and gain content that keeps working for them long after the concert is over. Let’s break down exactly why this works.

1. Connection to a Captive, Local Audience

A great sponsorship doesn’t require the biggest audience—it just needs the right audience. Your concert provides exactly that: a group of local families, friends, and community members who are highly engaged and invested in your program. These are people who care about supporting the students, and their preferences offer valuable insights into creating a meaningful sponsorship experience.

Through quick audience surveys, I help uncover what matters most to your attendees—whether it’s discounts, samples, or other unique ways to support a local business. But it’s not just about meeting the audience’s needs; the sponsorship is also carefully aligned with the goals of the business. Both sides benefit by connecting the right business with the right audience in the most impactful way.

This alignment creates a win-win scenario: the audience feels seen and valued, while the business builds trust and recognition with its ideal customers. The sponsorship goes beyond putting a logo on a program—it’s about forming real, lasting connections that serve both the business’s objectives and your music program’s goals. This kind of thoughtful, targeted sponsorship is what makes businesses eager to partner with your program.

2. A Unique Opportunity to Stand Out

Most sponsorships are cookie-cutter-a logo on a flyer or a quick mention during the event—and they often fail to leave a lasting impression. But with your concert, businesses have the chance to go beyond generic sponsorships and create something truly memorable.

Some businesses might want to hand out free information about their services or offer exclusive deals to the audience. Others could take a few minutes at the microphone during the concert to introduce themselves and share their connection to the community. For example, a local bakery might sponsor a post-concert reception, handing out samples and connecting with families in a relaxed, personal setting. Whether it’s providing something tangible for attendees or delivering a heartfelt message during the event, these activations ensure the business makes a real impact.

What’s more, I only work with a small number of sponsors per concert—often just one. This means businesses won’t get lost in a meaningless bowl of logo-soup, but will stand out as the sole supporter of your students and their community. This exclusivity ensures their support is noticed and appreciated, creating a powerful connection with your audience.

3. Content That Lasts Beyond the Concert

A sponsorship doesn’t end when the concert is over. With a professionally recorded video, the sponsor’s message continues to reach new audiences. And here’s where it gets even better: part of the sponsorship can include a custom video produced at the sponsor’s business. This short video can play before, during, or after the concert recording, showcasing their support in a way that feels personal and authentic.

Sponsors can also use this video on their own social media or website, extending their reach beyond the concert audience. Add to that the potential for the concert recording to livestream, be distributed to parents and the community through private links, or even be uploaded to YouTube, and you’ve got multiple touchpoints for the sponsor’s brand.

This isn’t just visibility—it’s strategic, long-term exposure tied to meaningful content. Sponsors get their message in front of an engaged, local audience while also gaining valuable media assets they can use for their own marketing. It’s a win-win that goes far beyond a single night.

Bonus. Financial Incentive

A bonus to the businesses supporting your program is the financial incentive.

The sponsorship is written directly to your music program, so it’s fully tax-deductible for the business.

On top of that, your program gets to keep a portion of the sponsorship funds, providing critical support for future opportunities. Whether it’s purchasing new equipment, funding student travel, or investing in additional performances, this extra funding makes a real difference.

It’s a partnership that benefits everyone involved.

In conclusion,

By connecting your music program with local businesses, I’ll help you secure sponsorships that fund professional recordings, raise money for your program, and give your students something they’ll treasure forever. Sponsors get meaningful visibility and content, your program gets financial support, and you get to focus on what you do best—inspiring a love of music.

The Lieber Media Sponsorship Program launches in June. Join the waitlist for the Launch Webinar on June 5th at 8:00 PM to learn how to bring this win-win partnership to your program. Click the link, sign up, and take the first step toward making your concerts unforgettable.

A Simple Way for Busy Music Teachers to Get Free Professional Recordings

As a music teacher, you pour your heart into creating meaningful experiences for your students. But with tight budgets and an overwhelming workload, giving your program everything it deserves can feel impossible. What if there were a way to provide free, professional recordings while raising funds—and without any extra stress?

The Problem

Being a music teacher means balancing a never-ending list of responsibilities. You’re not just a teacher; you’re a fundraiser, an event organizer, a mentor, and a leader. And while you’re juggling it all, there’s never quite enough time, money, or resources to do everything your students deserve.

And let’s face it: money is tight. Fundraising feels like another full-time job, and it’s frustrating that music programs—despite their immense value—often don’t get the recognition or resources they need to thrive. It’s overwhelming to constantly make hard choices about where limited funds go, knowing that some opportunities might slip through the cracks.

Your students work hard, and their performances are the culmination of countless hours of practice and dedication. But without professional recordings, those moments disappear as soon as the concert ends. Families miss out on a way to relive and share those memories, and students lose the chance to reflect on their growth.

The Solution

I’m Tim Lieber, and I’ve spent over ten years professionally recording music programs, preserving performances that showcase the talent and dedication of students and teachers alike.

Over time, I’ve seen one challenge repeatedly hold programs back: it’s money. Even though these recordings are a great teaching tool and an incredible way to preserve your students’ hard work, the money just isn’t there to make it happen.

Every music program I’ve ever talked to wants these recordings, but very few have the resources available to afford them.

That’s why I created the Lieber Media Sponsorship Program—a straightforward and effective solution to this challenge. This program connects music programs with local businesses that fully sponsor the cost of professional recordings. Not only does this remove the financial burden from your program, but the sponsorship funding will be more than the cost of the recording, so your program gets to keep the additional funds to use however you need.

You make money every time I record a concert.

It’s a win-win that benefits your students, your program, and your community.

I’ve made the process straightforward. You don’t have to worry about managing logistics or adding more to your already packed schedule. My goal is to make it as easy as possible for you to provide your students with the professional recordings they deserve while helping your program thrive.

Most fundraisers leave you and your students selling candy bars, distributing giant boxes of wrapping paper, or dealing with magazine subscriptions. The Lieber Media Sponsorship Program gives your music program something tangible in return—a professional recording that you can use to help your students. At the same time, it raises additional money for your program with far less effort on your part.

A fundraiser that actually makes sense for music programs!

How it works

I’ll work directly with your program’s supporters—like your band boosters or parent volunteers—to identify and connect with potential sponsors. You won’t need to spend hours making calls, coordinating logistics, or handling payments. That’s where I come in. I am your advocate, the person who steps up to the plate and does most of the heavy lifting to make sure everything runs smoothly.

From reaching out to local businesses to crafting sponsorship proposals that align with your goals, I’m here to ensure your program gets the support it deserves without adding more work to your already packed schedule.

You focus on your students—I’ll handle the rest. Together, we’ll make something extraordinary happen for your program.

The Lieber Media Sponsorship Program is currently in its early stages. This winter and spring, I’m partnering with a very limited number of music programs to refine the process, develop materials, and build a network of interested businesses.

Get involved now

The full program launches this June and will be available to all music programs. To secure your spot, join the waitlist on my website. By signing up, you’ll gain access to an exclusive live webinar on June 5th at 8:00 PM. During the webinar, I’ll walk you through how the program works, how I meet your program’s media production needs, and how we’ll tailor sponsorship opportunities to fit your goals.

In the meantime, the best thing you can do right now is follow me on social media. I’ll be asking businesses to write big checks to support your students, and a large, engaged social media presence will make that much easier. Share this program with your colleagues, too, and get them excited about the opportunity to bring these incredible recordings to their programs.

In conclusion

The Lieber Media Sponsorship Program is your chance to provide your students with professional recordings that capture their hard work and dedication, while also bringing much-needed support to your music program. This program is about creating real, tangible value for your students, your community, and your program as a whole.

I’m here to make the process simple and effective. With a clear plan in place, I’ll handle the logistics and outreach, so you can focus on what matters most—teaching and inspiring your students.

Take the first step by joining the waitlist and securing your spot in the June 5th webinar. There, you’ll get an in-depth look at how the program works and how your program can benefit. In the meantime, follow me on social media, share the program with your colleagues, and help spread the word. Together, we can make professional recordings accessible to music programs everywhere.

Your students work hard, and their efforts deserve to be remembered. Let’s make this happen.