Great Video is the Tool — ROI is the Goal

What You Just Watched

You already know video is the best way to stand out.

But here’s the problem — most businesses spend thousands on nice-looking videos, only to let them sit on their website collecting dust. Without a strategy to turn views into sales, those videos don’t pay you back.

This reel shows the kind of high-quality, strategic video content I create — not to win awards or rack up “likes,” but to help West Michigan trade companies:

• Show their work so the right customers notice them.

• Build trust before they ever step on the job site.

• Win the job with a sales process powered by video.

Every video from my reel was produced with the Video ROI Framework — a simple plan to make sure your investment in video turns into better jobs, more trust, and measurable business growth.

The result?

• More of the right leads

• Less time chasing tire-kickers

• A higher close rate on better jobs

That’s the difference between video that just looks good and video that pays for itself.

Here’s proof in action — see how Kurt’s Sharpening Service used the Video ROI Framework to bring in new customers and set his phone ringing nonstop.

Working with Lieber Media

This process isn’t for everyone — it’s built for trade businesses serious about growth, ready to stand out, and committed to winning better jobs. If that’s you, here’s the path we’ll take together:

1. Uncover Opportunities – We’ll talk about your business, customers, and current marketing, then pinpoint where video can make the biggest impact right away.

2. See the Framework – Learn how the Video ROI Framework turns video into a steady stream of ideal customers.

3. Confirm the Fit – We’ll decide together if the plan is right for your goals and the way you do business.

4. Build Your Package – Choose the solution that delivers maximum results for your budget.

By the end, you’ll have a clear, actionable path to winning better jobs, building more trust, and growing your business.