Great Video is the Tool — ROI is the Goal

See the Lieber Media Video ROI Framework in Action!

What You Just Watched

You already know video is the best way to stand out.

But here’s the problem — most businesses spend thousands on nice-looking videos, only to let them sit on their website collecting dust. Without a strategy to turn views into sales, those videos don’t pay you back.

This reel shows the kind of high-quality, strategic video content I create — not to win awards or rack up “likes,” but to help West Michigan trade companies:

  • Show their work so the right customers notice them.

  • Build trust before they ever step on the job site.

  • Win the job with a sales process powered by video.

Every video from my reel was produced with the Video ROI Framework — a simple plan to make sure your investment in video turns into better jobs, more trust, and measurable business growth.

The result?

  • More of the right leads

  • Less time chasing tire-kickers

  • A higher close rate on better jobs

That’s the difference between video that just looks good and video that pays for itself.

Here’s proof in action — see how Kurt’s Sharpening Service used the Video ROI Framework to bring in new customers and set his phone ringing nonstop.

Diagram of a sales funnel titled "Video ROI Framework" showing stages: "Show Your Work," "Build Trust," "Win the Job," leading to "New Customer."

27,000 local views in weeks — and a phone that won’t stop ringing

Working with Lieber Media

This process isn’t for everyone — it’s built for trade businesses serious about growth, ready to stand out, and committed to winning better jobs. If that’s you, here’s the path we’ll take together:

  1. Uncover Opportunities – We’ll talk about your business, customers, and current marketing, then pinpoint where video can make the biggest impact right away.

  2. See the Framework – Learn how the Video ROI Framework turns video into a steady stream of ideal customers.

  3. Confirm the Fit – We’ll decide together if the plan is right for your goals and the way you do business.

  4. Build Your Package – Choose the solution that delivers maximum results for your budget.

By the end, you’ll have a clear, actionable path to winning better jobs, building more trust, and growing your business.