Professional Video is an investment, not just a cost

Video is a tool. Like the right saw or drill, it pays for itself when used correctly. A well-placed video on your website or in your sales process can close jobs faster, attract higher-value clients, and remove the need to chase low-quality leads.

Projects are priced based on scope, but the real question isn’t what it costs — it’s what it returns.

What are some factors that determine price?

A few main factors influence both price and payoff:

  • Number of Videos – More videos means more places to connect with prospects. A single testimonial builds trust; a full library creates a complete sales system.

  • Editing Time – Editing is where your story is built. Crafting polished stories that persuade and build trust takes hours behind the scenes. This is the work that makes a video last years, not weeks.

  • Length & Complexity – A quick testimonial can help push someone over the line; a full brand story can position the business above competitors for years.

  • Add-Ons – Drone shots, professional photography, or specialized graphics don’t just look nice — they elevate perception and make prospects more confident in choosing you.

  • Production Value – Projects can be produced efficiently with in-house gear, or we can pull out all the stops with a full crew and rented equipment. Both can deliver ROI — the difference is how polished and competitive you want to appear.

Social media vs. evergreen website videos

Social Media Content

  • Purpose: visibility, awareness, keeping the brand in front of people

  • ROI: Keeps a steady flow of eyes on the business and positions it as active and relevant

  • Shelf Life: weeks to months

  • Starting around $1,800–$3,000 for a full set of clips

Evergreen Website Videos

  • Purpose: sales and recruiting tools that last for years

  • ROI: Converts more prospects into paying clients, builds trust faster, and pre-answers objections

  • Shelf Life: years

  • Typically $8,500–$12,000 for a foundational set

Think of social clips as short-term fuel, while evergreen videos are the long-term engine driving higher-quality jobs.

Examples of packages and pricing

Social Starter – Starting at $2,500–$4,000

Half-day session producing 5–7 social videos. ROI: consistent visibility and brand awareness that leads to more inquiries.

The Builder – Between $1,800–$2,500/month

Ongoing creation of 5–7 social ads per month, plus one long-form or internal video if needed. ROI: a steady pipeline of attention, plus the flexibility to handle recruiting or sales bottlenecks month-to-month.

The Foundation – From $8,500–$12,000

The six essential evergreen sales videos every trades business needs: Trust Anchor, About, Process, Recruitment, Testimonials, and FAQs. ROI: tools that work 24/7 on your website and in your sales process to close better jobs faster.

The Closer – From $8,500–$12,000

A video sales system designed to handle objections, educate prospects, and shorten the sales cycle. ROI: saves time, raises close rates, and removes price-shopping.

The Powertrain – Starting at $25,000–$40,000

Includes The Foundation, The Closer, and The Builder. ROI: complete visibility and a turnkey sales system built to scale.

Final word on pricing

Businesses in the trades invest thousands in trucks, crews, and tools every year. Video is the one tool that never takes a day off. It works 24/7: building trust online, attracting the right customers, and helping close jobs at higher margins.

The real cost isn’t the investment in video. The real cost is the opportunities lost by not using it.