
Why Word of Mouth Alone Isn’t Good Enough to Scale a Trade Business
Most contractors rely on word of mouth to keep the phone ringing. It works—until it doesn’t. Friends, family, and neighbors can only get you so far. If you want to scale, land bigger jobs, and stop competing only on price, you need a way to build trust at scale. That’s where video comes in.

How Can Trade Business Owners Use Video to Get Better Clients?
Imagine this: A homeowner in your area is searching for a contractor tonight. They’ll spend less than five minutes looking at websites before deciding who’s worth calling. Will they see your work—or will they see your competitor’s video and move on without ever knowing your name?