You are a business that invests in tools.

Every project is different. Below you’ll see what drives cost, a few example price ranges, and a way to generate a custom estimate in minutes.

Video is the tool that grows your business.

Professional video is an investment, not a cost.

Video is a tool. Like the right saw or drill, it pays for itself when used correctly. A well-placed video on your website or in your sales process can close jobs faster, attract higher-value clients, and remove the need to chase low-quality leads.

One good job closed from a video can cover the entire investment. Videos work 24/7: building trust, pre-answering objections, and helping close better jobs at higher margins.

Projects are priced based on scope, but the real question isn’t what it costs — it’s what it brings back.

What are some factors that determine price?

Not every project costs the same. Here’s what typically pushes the price up or down.

  • Number of Videos – More videos mean more filming and editing time, which increases the overall investment.

  • Editing Time – Editing is the biggest driver of cost. A quick social clip might take hours, while an evergreen brand story can take days of editing to get right.

  • Purpose of the Video – Short videos built for social media work differently than long-lasting sales videos built for a website. (See the breakdown below.)

  • Add-Ons –  Options like drone footage, professional photography, or extra short clips can be included in most projects. These raise production value and therefore increase total cost.

  • Production Value – Projects can be done efficiently with in-house gear or scaled up with a full crew and rented equipment. The choice directly impacts the budget.

Attention and trust - you need both.

Video content works in two ways — short-form clips on social media capture attention, while polished website videos build the trust needed to turn prospects into paying clients.

Attention Videos (Social Media)

  • Short-form clips that grab attention and drive calls to action

  • Fresh, branded content delivered new each month

  • Shelf life: weeks to months

  • Typical range: $1,800–$3,000 per month

Trust Videos (Website & Sales)

  • Core videos like About, Process, and Testimonials

  • Build credibility, answer objections, and close higher-value jobs

  • Shelf life: years

  • Typical range: $8,500–$12,000 for a complete set

Think of social clips as short-term fuel, while evergreen videos are the long-term engine driving higher-quality jobs.

Different businesses, different investments.

Every company has unique needs. These examples show how video packages could be shaped to fit your goals and budget.

  • A small auto shop wanted more people in town to notice them on social media. We filmed for half a day and created a month’s worth of short, branded clips designed to grab attention and drive calls to action.

    • Investment: about $2,000–$3,000

    • Result: Their page stayed active, local visibility increased, and they saw more cars coming through the door.

  • A mid-sized roofing company needed more than just attention — they wanted to build credibility online and keep a steady stream of content flowing. We produced their core website videos (About, Process, Testimonials, FAQs) and paired it with a monthly flow of short-form social content.

    • Investment: around $8,500 upfront + $2,000/month

    • Result: Their website now does the heavy lifting in sales, and their social presence keeps the brand top-of-mind in their market.

  • A remodeling company already had an active social media presence but struggled to convert website visitors into paying clients. We produced a set of evergreen website videos — About, Process, Testimonials, and FAQs — to build trust and answer common objections.

    • Investment: about $8,500–$12,000

    • Result: Their website now feels personal and credible, and prospects come into sales calls already confident and ready to move forward.

  • A large plumbing contractor decided to overhaul their entire marketing system. They pulled out all the stops with a full crew, cinema-level production, and a complete library of sales and recruiting videos, plus four months of short-form content to launch.

    • Investment: about $40,000

    • Result: They now have a premium video presence that sets them apart from competitors, positions them as the top choice in their region, and gives their sales team a repeatable system that scales.

Want a ballpark for your business?

Every company is different. The examples above show what video could look like — but the easiest way to see where your business might land is to use the Price Estimator.

It’s quick, simple, and will give you a ballpark range based on your goals.

Final word on pricing.

Businesses in the trades invest thousands in trucks, crews, and tools every year. Video is the one tool that never takes a day off. It works 24/7: building trust online, attracting the right customers, and helping close jobs at higher margins.

The real cost isn’t the investment in video. The real cost is the opportunities lost by not using it.