You are a business that invests in tools.
Every project is different. Below you’ll see what drives cost, a few example price ranges, and a way to generate a custom estimate in minutes.
Video is the tool that grows your business.
Professional video is an investment, not a cost.
Video is a tool. Like the right saw or drill, it pays for itself when used correctly. A well-placed video on your website or in your sales process can close jobs faster, attract higher-value clients, and remove the need to chase low-quality leads.
One good job closed from a video can cover the entire investment. Videos work 24/7: building trust, pre-answering objections, and helping close better jobs at higher margins.
Projects are priced based on scope, but the real question isn’t what it costs — it’s what it brings back.
What are some factors that determine price?
Not every project costs the same. Here’s what typically pushes the price up or down.
Number of Videos – More videos mean more filming and editing time, which increases the overall investment.
Editing Time – Editing is the biggest driver of cost. A quick social clip might take hours, while an evergreen brand story can take days of editing to get right.
Purpose of the Video – Short videos built for social media work differently than long-lasting sales videos built for a website. (See the breakdown below.)
Add-Ons – Options like drone footage, professional photography, or extra short clips can be included in most projects. These raise production value and therefore increase total cost.
Production Value – Projects can be done efficiently with in-house gear or scaled up with a full crew and rented equipment. The choice directly impacts the budget.
Ongoing Content Saves Money
Businesses that commit to producing content every month get a discounted rate compared to one-time projects. Not only does this lower the cost per video — it also keeps your brand visible year-round, which drives a stronger ROI.
Attention and trust - you need both.
Video content works in two ways — short-form clips on social media capture attention, while polished website videos build the trust needed to turn prospects into paying clients.
Attention Videos (Social Media)
Short-form clips that grab attention and drive calls to action
Fresh, branded content delivered new each month
Shelf life: weeks to months
Typical range: $1,800–$3,000 per month
Trust Videos (Website & Sales)
Core videos like About, Process, and Testimonials
Build credibility, answer objections, and close higher-value jobs
Shelf life: years
Typical range: $8,500–$12,000 for a complete set
Think of social clips as short-term fuel, while evergreen videos are the long-term engine driving higher-quality jobs.
Different businesses, different investments.
Every company has unique needs. These examples show how video packages could be shaped to fit your goals and budget.
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A small auto shop might need to get noticed more on social media. In that case, the solution could be a half-day shoot that delivers a month’s worth of short, branded clips designed to grab attention and drive calls to action.
Investment: about $2,000–$3,000
Solution: Stay active, boost visibility, and get more cars in the shop.
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Roofer Building Trust and Momentum
A roofing company that wants both credibility online and consistent content could combine a set of trust-building website videos with ongoing monthly clips for social media.
Investment: around $8,500 upfront + $2,000/month
Solution: A website that builds trust automatically, plus fresh content to stay top-of-mind.
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Remodeler Strengthening Their Website
A remodeler with a strong social presence but a flat website might benefit from a complete set of evergreen trust videos — About, Process, Testimonials, FAQs.
Investment: about $8,000–$12,000
Solution: A website that feels more personal, builds credibility, and converts more visitors into customers.
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Plumbing Company Going All-In
A large plumbing contractor ready to overhaul everything could invest in a full system — trust videos, sales tools, and several months of social content, produced with a full crew and premium equipment.
Investment: about $40,000
Solution: A premium video presence that positions them as the top choice in their market.
Want a ballpark for your business?
Every company is different. The examples above show what video could look like — but the easiest way to see where your business might land is to use the Price Estimator.
coming soon!
It’s quick, simple, and will give you a ballpark range based on your goals.
Pricing FAQ
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Because they’re built to deliver a return, not just a video file. Most of the investment goes into planning and editing — the work that makes your videos last for years and actually help close jobs. On top of that, I know how to produce better content faster and easier, and how to position it in front of the right people. That expertise turns video from an expense into a worthwhile investment.
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You could — but most self-made videos end up as an expense, not an investment. The difference is in knowing how to plan, shoot, and edit in a way that actually builds trust and drives sales. That’s the expertise I bring: videos crafted to generate a return, not just views.
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Short social clips can be ready in a week or two. A full set of trust-building website videos usually takes 4–6 weeks from planning to delivery.
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No. Some businesses start small with a one-time batch of social clips. Others invest in a full sales library. You can scale up as needed.
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Yes. One-off videos help, but businesses that post consistently see the strongest return. That’s why monthly clients get discounted pricing compared to single projects.
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Absolutely. Many businesses begin with social clips or a website video and add more once they see the results.
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Yes. Businesses that commit to producing content every month receive a lower cost per video compared to one-time projects. There’s also a referral option through the Connection Program — if you refer another trade business and they become a client, you’ll get $500 off your next project.
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That’s what the Price Estimator is for. It’ll give you a ballpark, and from there we can talk about the best fit for your goals.
Final word on pricing.
Businesses in the trades invest thousands in trucks, crews, and tools every year. Video is the one tool that never takes a day off. It works 24/7: building trust online, attracting the right customers, and helping close jobs at higher margins.
The real cost isn’t the investment in video. The real cost is the opportunities lost by not using it.