How Long Before Video Content Pays Off for Contractors?

Written By Tim Lieber

A lot of contractors try video once and walk away disappointed: “We posted a video and nothing happened.” The truth is, video does work—93% of marketers say it delivers a good ROI—but it doesn’t happen overnight. Like any tool, it pays off when you use it consistently and in the right way.

Only about 3% of homeowners are actively looking to hire today. That means most of your audience isn’t ready yet. If you only post once and expect instant results, you’ll be frustrated. But if you stay consistent, you’ll be the first contractor they remember when the timing is right.

What the Research Says

  • 93% of marketers say video content gives them a strong ROI (Wyzowl, 2025 Video Marketing Statistics).

  • The effect of video is cumulative. Marketing research on advertising 'adstock' shows awareness builds with repetition, not one-time efforts (Wikipedia: Advertising Adstock).

  • Industry reports and case studies (e.g. Vidico, ServiceTitan) show contractors who treat video as part of a system—not a one-off—see reliable results within 3–6 months of consistent posting.

Video works. But you need a strategy that combines attention and trust to win better jobs, not just more leads.

The Lieber Media Video ROI Framework

At Lieber Media, we use a system designed specifically for contractors. It’s not about one flashy video. It’s about building a library that works like a 24/7 sales team:

  • Weekly Social Content (≈2 pieces/week): High-quality, high-converting clips designed for Facebook, Instagram, and LinkedIn. That’s new, branded videos every month that keep you visible and top of mind.

  • Repurposed Ads: Every social piece can be turned into a paid ad to amplify your reach, so your best content works even harder.

  • Evergreen Website Videos (live after ~1 month): Your trust anchors—About video, testimonials, process explainers—become permanent fixtures on your website, building credibility around the clock.

This system is built on a simple formula: Show Your Work. Build Trust. Win the Job.

When Contractors See Payoff

Here’s what a typical timeline looks like:

  • Month 1–2: Evergreen videos go live. Social posting begins. Early awareness builds; some engagement and small inquiries.

  • Month 3–6: Content library grows. Homeowners start to recognize your brand. Testimonials and process videos pre-handle objections. Leads begin to snowball.

  • Month 6–12+: You’ve become the familiar face in your market. Prospects already trust you before the first call. Conversion rates rise. You stop chasing bad leads and start closing better jobs.

The payoff isn’t about one viral post—it’s about consistent, compounding visibility.

The Big Takeaway

If you’ve ever thought: “We tried video once and it didn’t work,” the problem wasn’t video—it was the approach. One video won’t change your business. But a system of consistent, ROI-focused content will.

Attention + Trust = Better Clients.

Ready to build a video system that keeps you booked with better clients? Schedule a call to learn more about the Lieber Media Video ROI Framework.

Tim Lieber
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Only 3% of Homeowners Are Ready to Hire — What That Means for Your Marketing